Website Strategy.
A thoughtful review of your website, with clear, practical guidance on what to keep, what to improve, and where to go next.
Website Strategy.
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Overview
Website Audit & Strategic Direction
Sometimes the hardest part is knowing where to begin.
You know your website could be working harder for your business, but working out what actually needs changing is another matter. Perhaps it feels a little tired, the navigation has become muddled, or it simply no longer reflects the experience you offer in person.
Website Strategy gives you a fresh pair of eyes and a clear plan forward.
It may be right for you if:
your website needs attention, but you’re not sure how much
you’re wondering whether to refresh what you have or start again
your messaging or customer journey doesn’t feel quite right
visitors aren’t finding what they need easily
you’d like expert direction before investing in a larger project
You don’t need to have the answer before we begin. That’s exactly what we’ll work out together.
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Who It's For
Website Strategy is a good place to begin if you know something needs to change, but you’re not quite sure what that change should look like.
It may be right for you if:
your existing website feels tired, unclear or out of step with the business
you’re considering a refresh but don’t know how far to take it
you’re wondering whether a VIP Design Day would be enough
you’re unsure whether you need a One Page or Custom Website
visitors struggle to find menus, bookings, services or key information
the site has grown over time without much thought given to structure
you’d like to improve the mobile experience
you want an expert review before investing in design work
you’re planning a new website and want to get the foundations right first
You don’t need to diagnose the problem yourself. That’s part of what we’ll work out together.
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What's Included
a pre-audit questionnaire
review of your current website or website plans
a 30-minute strategy call
review of structure and customer journey
messaging and content observations
mobile experience review
visual consistency and usability observations
basic SEO and website-foundation checks
clear recommendations organised by priority
a written strategy summary / action plan
a 30-minute summary call with guidance on the most suitable next steps
That next step might be something you can handle yourself, a VIP Design Day, a One Page Website or a more substantial Custom Website project.
The goal isn’t to sell you more than you need. It’s to help you see clearly what will genuinely make a difference.
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Timeline
Once I’ve received your questionnaire and everything I need to review the site, I’ll carry out the audit before our strategy conversation.
Your written recommendations and next-step plan will follow within approximately 5 business days of our session.
Short, focused and designed to give you useful direction without turning into another long project.
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Investment
£275
Your Website Strategy is paid in full when booked.
And if you decide to move forward with a qualifying Website Design project within 30 days, the £275 Strategy fee will be credited towards your project investment.
Structure
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Messaging
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Customer Journey
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Mobile Experience
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Visual Consistency
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Navigation
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SEO Foundations
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Structure • Messaging • Customer Journey • Mobile Experience • Visual Consistency • Navigation • SEO Foundations •
Website Strategy. Our Process.
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QUESTIONNAIRE
We’ll begin with a short questionnaire about your business, your website and anything that has been bothering you.
Tell me what feels difficult, what you’d love to improve, and where you feel a little stuck.
There are no right answers — this simply gives me the context I need before I start looking.
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REVIEW
Then I take a proper look.
I’ll review the website as both a designer and a potential customer — looking at structure, messaging, navigation, mobile experience, visual consistency and the journey from first impression to booking, enquiry or purchase.
The aim isn’t to pick holes in everything.
It’s to find the places where a thoughtful change could make things clearer, easier or more effective.
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STRATEGY
Next, we’ll sit down together for a 60-minute strategy session.
I’ll talk you through what I’ve noticed, what’s already working well, and the areas I believe deserve your attention first.
It’s also your chance to ask questions and talk through any ideas you’ve been considering.
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ROADMAP
After our session, I’ll bring everything together into a clear written action plan.
Your recommendations will be organised by priority, so you know what matters now, what can wait, and where your time or investment will have the greatest impact.
No enormous list designed to overwhelm you.
Just a practical way forward.
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NEXT STEPS
Sometimes the audit confirms that a handful of focused changes are all that’s needed.
Sometimes it becomes clear the website would benefit from something more substantial.
Either way, I’ll recommend the simplest next step — whether that’s making a few changes yourself, booking a VIP Design Day, or exploring a One Page or Custom Website.
You’ll leave knowing what comes next and why.
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Essentially, yes — but I prefer to think of it as more than a checklist of things that are wrong.
Alongside reviewing the website itself, we’ll look at where your business is now, what your customers need and what you’re trying to achieve.
The goal is not simply to identify problems. It’s to give you useful, practical direction.
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Yes. Website Strategy is currently designed for businesses that already have a live website in place for me to review.
The audit looks at what’s working, what could be improved, and where thoughtful changes could make the biggest difference across areas such as structure, messaging, customer journey, mobile experience and visual consistency.
If you’re starting from scratch and need a new website, the best first step is to explore the One Page or Custom Website services instead.
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No.
I can review websites built on other platforms such as Wix, WordPress or Webflow.
If the recommendations involve design or rebuilding work with Eat.Drink.Grow. Studio., we’ll then discuss whether moving to Squarespace 7.1 makes sense for your business.
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The review considers the website as a whole rather than focusing on one isolated issue.
That may include structure, customer journey, navigation, messaging, mobile experience, visual consistency, calls to action and basic SEO foundations.
The exact emphasis will depend on your website and the goals you share in your questionnaire.
FAQs.
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Implementation isn’t included in Website Strategy itself.
The service is designed to give you clarity and a practical action plan first.
You may decide to make some of the recommendations yourself, or we can discuss a VIP Design Day or Website Design project if you’d prefer me to take care of them for you.
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f you’re confident that you need a One Page or Custom Website, you don’t necessarily need to book Website Strategy first.
You can simply book a discovery call and we’ll talk through the project.
Website Strategy is most useful when you’re still deciding what the website really needs.
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If you book a qualifying Website Design project within 30 days of receiving your Strategy, the £275 fee will be credited towards the project investment.
That gives you space to think things through without paying twice for the strategic groundwork.
I’d have your agreement specify exactly which projects qualify — likely One Page and Custom Website — so this stays crystal clear.
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You’ll receive your written roadmap, including the areas I recommend addressing first and the most appropriate next step.
There’s no obligation to book anything further.
You can take the recommendations away and work through them yourself, or come back to the studio when you’re ready for help putting them into place.
Not sure what your website needs? Let’s work it out together.
Eat.Drink.Grow. Studio.
Squarespace website design and creative services for independent food & drink businesses.
Based in Berkshire, UK - working with brands across the UK and worldwide.